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undefinedReview ------ “The book is not a polemic but a deep and thoughtful examination of derivative problems not anticipated by ’s aggressive marketers. It is especially effective when placing the campaign to promote (a trade name) in the greater context of the medicalization of modern care.” -Choice “A fine piece of contemporary history. The Rise of paints a thoughtful portrait, letting the reader decide whether the phenomenon is ultimately to be celebrated or rued.” -Katharine Greider,author of The Big Fix: How the ceutical Industry Rips Off American Consumers “Meika Loe's core argument is that the unprecedented success of in America is not the result of an exciting scientific breakthrough bringing to the desperate or the dying. Rather, commercial interests have created a socially desirable but medically limited product-ironically, by denying the fundamentally social nature of sex. . . . The central argument gains pace throughout the book, becoming increasingly compelling as the ominous implications of for American society unfold.” -The New England Journal of Medicine “[An] engaging account and trenchant critique of the powerful blue pill. Based on extensive research, and written with clarity, grace, and wit, The Rise of chronicles an incredible intertwining of bodies, pleasures, marketing savvy, and the undying quest for the medical fix.” -Steven Epstein,author of Impure Science: AIDS, Activism, and the Politics of Knowledge “Meika Loe’s book tells the story of with skill and verve. She brings to that tale a sharp eye, a fine ear, and just the right degree of irony.” -Daniel Callahan,author of What Price Better : Hazards of the Research Imperative Read more ( javascript:void(0) ) About the Author ---------------- Meika Loe is Assistant Professor of Sociology and Women's Studies at Colgate University. Read more ( javascript:void(0) )

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The Rise of : How the Little Blue Pill Changed Sex in America (Sociology)

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